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ProFounder

Crowdsourced Business Fundraising Platform


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Published 05/13/2011 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
Deadpooled, not active anymore
What can you use the app for?

ProFounder helps users find local people and organizations that can help them raise money for their business. The website helps users come together to obtain funding for revenue sharing or equity. ProFounder helps the user work through the legal side of the agreement by providing all necessary compliance elements. The user can also create term sheets through ProFounder that are both functional and professional. ProFounder takes the process a step further by enabling the user to collect investments through the web. The user can return to ProFounder to manage their investors as well. Through ProFounder, entrepreneurs and investors can come together to build a prosperous new business venture.

ProFounder screenshot
What is the history and popularity of the app?

ProFounder was founded in 2009 by Jessica Jackley and Dana Mauriello. The site ProFounder.com was publicly launched in November 2010. The application was intended to give users a crowdfunding source for businesses. The company is currently based out of Los Angeles, California. The ProFounder team currently includes CEO Jackley and investors David S. Kidder, Craig Shapiro and Andy Smith. ProFounder has helped many new businesses grow, including Cubic Motors, Nemani’s BucketFeet, Chaka Market Bridge and Prosperity Candle. ProFounder was shut down in February 2012 due to the regulatory environment.

What are the differences to other apps?

ProFounder helps bring investors and businesses together. The application makes it easy for the average entrepreneur to reach out and find someone who is willing to support their business. The application also covers various aspects of the agreement, including the legal elements. Users can also return to ProFounder as a centralized place to manage their investors.

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How does the web app look and feel to use?

The ProFounder website invites users with a surprisingly colorful design. While most investment websites prefer a calmer, more professional color selection, ProFounder incorporates deep pink, bright yellow and orange hues in between. The colorful background sets an upbeat tone for the rest of the site. The homepage features a scrolling bar that provides a short snippet of past success stories. Users can also view colorful pie charts, graphs and statistics after logging in to their account. Each element also features attractive shapes and rounded corners that give ProFounder a modern feel. Overall the site design is neat, clean and refreshing.

How does the registration process work?

A new user can join the ProFounder community by clicking the white “Sign Up” link in the upper, right hand corner of the homepage. The user can click the pink “Sign Up Page” link along the right hand side of the following page. Doing so takes the user to the registration form which requires an invitation code, first and last name, email address, state of residence and password. The user must also check the terms and conditions box at the bottom of the form to continue. Users who do not have an invitation code must take the entrepreneur survey, which is linked along the right hand side of both pages.

What does it cost to use the application?

New users can join ProFounder for free. There are no subscription fees or other charges for doing so. The website is intended for investing money into businesses, so those who use the site are generally going to wind up spending money (or requesting it if they are a business looking for funds).

Who would you recommend the application to?

ProFounder is a helpful site for startups and small businesses in need of funding. The system is simple and provides users with an easier way to find and manage investors. Investors searching for a new business venture can also appreciate the service offered by ProFounder.

  • Manage investors through ProFounder
  • Receive investment payments online
  • Connect with interested investors
  • Read past success stories on the homepage
  • Gain insight through the ProFounder blog


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